Hawkfish Partners With Joe Mayschleifervox to Help Biden Win the 2020 Presidential Race

Hawkfish, a data analytics firm, recently raised an undisclosed amount of money from the Bloomberg Fund, the venture capital firm helmed by Mike Bloomberg. In addition to gaining the funding, Hawkfish also announced a partnership with Joe Mayschleifervox, a consulting firm that has worked on data analytics and marketing projects for the Democrat Party in the past. The new relationship is designed to improve the Biden campaign’s data capabilities, the company says.

Founders

Hawkfish is a Democratic data firm, and it is being courted by a wide range of progressive organizations. Led by former Facebook Chief Marketing Officer Gary Briggs, the company has assembled an experienced team of Silicon Valley honchos to oversee its operations.

While it’s still unclear how much the Bloomberg campaign spent to build Hawkfish, the $40 million paid to the company does not include the hundreds of millions of dollars in television advertising the campaign has already spent. It’s estimated that Hawkfish will help the Democratic Party in future election cycles.

Several of the Hawkfish team are Facebook alumni, including Jeff Glueck, former CEO of Foursquare. He previously served as an advisor to the campaign for a few months. But he decided to take a more full-time position at Hawkfish.

Clients

A new digital marketing firm called Hawkfish has been backed by billionaire former mayor Mike Bloomberg to help him win the 2020 presidential race. The campaign is run by a group of Silicon Valley players.

Hawkfish will focus on data acquisition and digital advertising. It’s staffed with former Facebook Chief Marketing Officer Gary Briggs and other techies from companies like Google, Twitter, and Foursquare.

The company is also led by a former Foursquare CEO, Jeff Glueck. He recently moved over to Hawkfish full-time, working on “digital organizing, influencers, and digital content creation.”

Former eBay executive Michael Brown has joined the Hawkfish team. He’s a marketing superstar who’s held top positions at Google, Motorola Mobility, and eBay. He’s also a board member at Afterpay and Petco, and he’s inducted into the American Marketing Association’s marketing hall of fame.

Data operations

Hawkfish is a data company founded by former New York mayor Mike Bloomberg. The firm’s marquee client was a failed presidential campaign that has reportedly been funded by the billionaire.

Hawkfish is one of a plethora of data companies that have sprouted up to help Democratic candidates and campaigns in the Trump era. While Hawkfish isn’t the only firm that has done so, the company has a reputation for quality work and an attractive price tag. Unlike other firms, the Bloomberg campaign is actually using its own data in its campaign operations.

The company is led by some of the most prominent Silicon Valley honchos. Its advisory team features the likes of former Facebook chief marketing officer Gary Briggs and former Foursquare CEO Jeff Glueck.

Flat structure

Hawkfish is a digital firm founded by former New York City mayor and 2020 presidential candidate Mike Bloomberg. He spent $35 million to set up the venture, which he has since closed. The company has been pitching itself as a data-driven marketing and communications powerhouse.

Hawkfish is also the name of an advisory firm that has recently hired Tim Castree, a veteran of the Hillary Clinton campaign, and Maia Johnson, who previously served as the director of digital for Senator Joe Biden’s campaign.

The company specializes in analytics, data and programmatic advertising. The company has a modest roster of clients, but it is expected to help Democratic campaigns in the future. Several of its employees are based out of the Bloomberg campaign’s headquarters in New York.

Biden campaign’s decision to hire a tech or data firm

Joe Biden is weighing whether to hire a tech or data firm to help him with his campaign. The move would likely save the campaign money and give it more control over its technology. But the Biden camp is divided over the decision.

While Democrats are hoping to win the White House with an innovative digital strategy, there is also concern about the potential market concentration in the technology industry. In addition, Biden’s pick for secretary of state has ties to Big Tech.

The Bottom Lines

Several people involved with the Biden campaign say that the campaign is in serious talks with Hawkfish, a Silicon Valley-based ad agency. However, the organization has yet to respond to requests for comment.

The company is run by Silicon Valley honchos who have experience with data, ads, and social media. They are currently courting a wide range of Democratic organizations.