Simple and Powerful Restaurant Marketing Strategies

Distribute coupons with a straightforward offer to all new diners that they can use on their next trip (perhaps a free aperitif, dessert or after dinner drink). The promotion should be unconditional and redeemable within the next six months. Ask for information you can add to your database when you ask the customer to bring in the restaurant coupon. Measure the outcomes, make any necessary adjustments to the offer, and if it increases sales, include it into your marketing strategy.

Reduce dining out costs

Despite your busy schedule, it actually pays to analyze your restaurant spending every six months. Cost-cutting is a simple approach to improve your bottom line. When was the last time you bargained with your credit card company? Is your wine retailer giving you the greatest price? Which foods on your menu have the highest profit margins? Review your menu and check. To increase sales, put these meals on a special menu. Remove your three least popular dishes and those with the lowest profit margins. You might be shocked by the impact this routine housekeeping has on your financial situation.

Rising restaurant costs

“You have to work three times as hard to make the same amount of money if your prices are 10% too low. You can lose 43% of your business while maintaining the same profit if your pricing are 10% too high.” Lawrence Steinmatz

Raising prices is one of the quickest methods to boost your restaurants at irvine spectrum revenues. Your business will develop exponentially the moment you spend just a few dollars on a number of hot commodities. Although it might sound terrifying, if you look more closely at the psychology of pricing and consumer behavior, you will see why 80% of restaurant businesses undercharge for their goods and services.

Really Think About

Therefore, whatever you do, avoid ever lowering prices and especially avoid starting a pricing war. Because anyone can undercut you, you don’t want that to be your competitive advantage. Instead, give price increases significant consideration. Don’t let a lack of confidence or a fear of competition stop you. You can charge higher pricing if your product has actual differentiation, your audience has been identified, and they sense value in it that they are willing to pay for. Actually, they’ll feel privileged and expect a premium service, and you might end up selling even more as a result.

Dropping pricing to increase sales typically results in a loss of money, but raising prices, even if fewer units are sold, increases your margin.

Many of the restaurant owners we work with have observed the following pleasant phenomenon: they increased prices and discovered that in addition to having more customers (because the establishment is viewed as being of higher quality), they also had a more consistent and easy-going clientele that spent more money and had higher overall tickets.

Birthday celebrations in your restaurant

Birthdays are the perfect occasion to deliver a highly tailored offer because of their intimate character. This is by far the most successful restaurant marketing effort of all times. In your exit surveys, be sure to ask for birthday and contact information. Then, launch a birthday marketing. Send a restaurant coupon for a free dessert, drink, or dinner to the recipient by email or regular mail at the end of the month before their birthday. Permit them to use the restaurants at irvine spectrum coupon during their birthday month.

Additionally, you could suggest extra birthday services. Consider providing the cake at a discounted rate, providing a special group rate, or offering party goodies to make your clients’ lives easier.

Even better, you can employ a birthday campaign to draw in new clients by purchasing lists of people’s birthdays and postal codes and emailing them your unique birthday offer.

Quick Win #5: Restaurant gift cards for recommendations

Try this activity right now to see a quick rise in restaurant patronage. Give pleased diners three distinct gift vouchers, each with a discount on their subsequent meals at the restaurant (or any other offer that you feel is compelling). Deliver them two more dinner certificates after that and instruct them to give the certificates to their friends. The only requirements should be a time limit and a convincing proposition. Allow adequate time for the recipient to use the certificate. Make the certificate valid for six months, or just for the particular downtimes you are aiming to fill.

The profitability and operations of any restaurant will increase with the help of these simple and effective restaurant marketing strategies.

Amy Foxwell, the creator of the Win Win Restaurant Marketing System, wrote this article.


We assist restaurant owners with their marketing and business needs using everything from off-the-shelf tools to coaching to “done for you” implementation services. Restaurant managers and owners have a wide range of options from which to build successful ventures for their restaurants. Our services teach restaurant owners how to increase sales to current customers, attract new clients, partner successfully, leverage referrals, establish a database, use the internet, manage staff, enhance client satisfaction and service, increase margins, and much more.

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