A Guide to Hiring an SEO Company – Watch Out for Scams

When selecting a marketing firm that offers SEO, link building, and social media marketing, you as the business owner need to be aware of the widespread fraud in this field that needs to be handled. Let’s examine the SEO component of an internet marketing effort.

When Choosing an SEO

When choosing an SEO, marketing, and web Design Company, there are certain questions you must ask, and the responses are very important in helping you choose which business to work with.

  • How many hours a month on average does your SEO agency Auckland spend optimizing and promoting your business?
  • Is your SEO Company’s marketing and optimization carried out manually or automatically?
  • Will your SEO business work on both external and internal website marketing in addition to internal website optimization?
  • Will the business give you a list of what it has accomplished, quantify it, and offer continual MEANINGFUL analysis of its progress?
  • What information do they offer regarding their external marketing initiatives, and will they give a thorough breakdown of what they achieved?
  • Will they conduct keyword and phrase research on the most competitive terms and employ those in their SEO?
  • Are they promoting your company in the right geographical areas?
  • Will they continue to involve you in their marketing initiatives and solicit your opinion on their business and its objectives?
  • What extra advantages will they offer you without charging you anything to improve your outcomes since they want a lasting partnership and your success?
  • Do they offer an unbiased evaluation of your website and present marketing initiatives, as well as a thorough set of goals and strategies for achieving them that cover every aspect of an effective marketing campaign?

Past Interactions with Other Seo Firms

Every day, we speak with a number of businesses seeking quotes from SEO agency Auckland, and we discover a consistent list of alarming findings gleaned from their past interactions with other SEO firms. The first topic of discussion is price, and the exchange begins with, “How much do you charge? I saw some quotations for $150 to $250 per month that promise fantastic outcomes! The search engines themselves, not the company performing the marketing, determine the results, therefore nobody can promise any certain outcome (given that the goal is to compete using the top key terms). When I bring up the topics in the list of questions above, the business owner on the other end of the line frequently falls silent. “You are the first business that has looked into these issues and given me this much information!”

Ranked Number One on Google

We refer to this type of trick as “The Phantom Key phrase.” This one is the most common. To handle their SEO, a client hired a business. Well, our current company has us ranked number one on Google, and they did so in just a few days, they tell me. My initial query is, and I already know what the response will be… “No joke! Tell me whatever keyword you rank #1 for.”

Here is an illustration of a frequently used deceit. “Broward County Plumber is the essential phrase we rank #1 with,” the CEO of one business retorted. Well, this CEO had no idea that “Broward County Plumber ” is searched for so infrequently that there is essentially no competition for that keyword; as a result, once their pages are indexed in Google, they immediately rank well. The CEO of this business thinks it sounds and looks terrific. HEY! I’m in charge! I then inform the business’s owner that a kid with some programming experience could have completed this task for free in approximately one hour.

Did you realize that folks who need a plumber in your region actually use the key term “Fort Lauderdale Plumber”? I inquire. Did you realize that your current keyword is searched twenty times less frequently than the other phrase? And did you realize that for that extremely competitive key term, you can hardly be found on the search engines?

Losing Out on Each Month

The number of searches you are losing out on each month is in the thousands. There are various ways to carry out this dishonest behavior. You can use words that sound popular but aren’t, replace a letter, add another letter, make a word plural, or tweak the phrase’s structure, and presto! You are the best, and the owner of the company is unaware that they are not employing key phrases that are truthful and competitive. However, you did get a good deal, right?

It takes a lot of work and marketing to rank highly for competitive key words, and no reliable, experienced organization will make that type of effort for $200 per month. They would quickly go out of business. However, by spending a few hundred dollars extra to hire the necessary competence, you will achieve the desired outcomes and see a rapid increase in your earnings!


You want to see a significant growth in business and ROI, and your investment will more than pay for itself. We’ve taken over the SEO and marketing job from another organization far too frequently just to discover that they hadn’t touched it in months. It has been five months since the xml sitemap was updated. The website hasn’t changed its pages or added any new content in months. However, you received a wonderful deal!

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