What Are the Different Types of SEO Services?
Search engine optimization (SEO) is the process of orienting a website or web page to increase organic traffic quality and quantity from search engines like Google. Most SEO services revolve around best practices that align with or support Google’s own published guidelines.
Trillions of searches are conducted each year and well-managed SEO can provide long-term results that do not expire when paid online ads cease. Our professional SEO services include:
Keyword Research
In most cases, the first step in any SEO campaign is keyword research. Using keywords, marketers can find search terms that people are entering into Google and analyze their popularity and competition. This allows for an accurate assessment of how well your website can rank for these queries.
Once the most relevant keywords are identified, a qualified SEO agency can create content that centers around them. Ideally, they’ll work with your customer-facing teams to understand common words and phrases used by prospective buyers. This information can help them bucket keywords into topic clusters, perform MSV analysis, and inform the overall editorial calendar and strategy.
By targeting the right keywords, you can attract organic traffic that’s representative of your ideal customers. Effective research can also drive conversions by ensuring that the content and products on your site match the intent of your searchers. This way, you can meet them where they are in the buying journey. For example, if someone searches “dishwasher,” your site can direct them to the page with the best dishwasher options.
On-Page Optimization
On-page SEO is the process of optimizing individual web pages to rank for relevant keywords. This includes aligning title tags, headings, and content with keywords, as well as including keyword-rich alt text in images. It also involves creating a robust internal linking strategy that reinforces context and relevance, while also reducing bounce rate by making it easy for users to discover more content related to a topic.
Meta descriptions and titles are important on-page SEO factors because they help search engines and users understand what a page is about. They also play a critical role in click-through rates.
Another aspect of on-page SEO is making sure that the text on a page is readable. This means avoiding large walls of text and ensuring that the text is broken up into easily digestible chunks. It’s also a good idea to use paragraph breaks and include plenty of visuals. This helps to ensure that the page is both readable and skimmable on mobile devices, which is becoming increasingly common. This is particularly important given that mobile searches now account for over 50% of all queries.
Link Building
Incoming links are one of the most important ranking factors for SEO. They’re like a vote for your page by another website and tell search engines that your content is authoritative, relevant and worth showing up in results for a query.
But link building is not an easy task to do on your own. You need a team of people with experience and expertise to do it right. Plus, you need to stay up to date with all the latest link-building techniques. This can be a lot of work, especially if you’re already busy running your business.
If you don’t have the time to build your own links, a professional SEO services can be a great option for you. Just make sure to find a reputable one (use our free link building checklist) and choose an agency that offers transparent services. Ask for examples of their work and for references from past clients. You also want to look for a company that uses white hat techniques that search engines love.
Reputation Management
A company’s reputation is its most valuable asset. SEO reputation management (ORM) is an important part of search engine optimization, and it helps businesses control what people see when they search for their brands.
ORM includes setting up profiles on social media channels, claiming Google business listings, and creating content that highlights positive reviews. It also includes monitoring online conversations and addressing negative feedback as quickly as possible.
Negative content can be pushed deep into the search results by good SEO, so it’s not as visible to customers. This helps build trust with customers and prevents them from being turned off by a bad review.
A reputed corporate research think tank reported in 2020 that 63% of market value is dependent on reputation. However, it takes only a few minutes for a viral video or public relations disaster to tarnish a brand’s reputation. The best way to prevent this is by being proactive and deploying ORM strategies. By doing so, companies can keep their reputation intact and prevent damage to their business. Awario’s social media monitoring and competitor brand monitoring software makes this easy by scanning more than 13 billion web pages daily.
Technical Optimization
Technical SEO is all about making sure that search engines can crawl and render your website. This includes ensuring your site loads quickly, and that it’s easy for crawlers to find all of your content. It also includes ensuring that search engines can understand your content. This is done through things like URL naming, internal linking, and using structured data (a.k.a. schema).
Having great SEO is the foundation for attracting organic traffic that will lead to potential customers, clients, or fans. It’s important to keep in mind that SEO is comprised of three parts: on-page, off-page, and technical optimization. Each of these is a vital part of the process, and all work together to unlock the door to your search engine results pages.
If you’re looking to optimize your own website for search, check out these tools: Screaming Frog, OnCrawl, and Ahrefs. All of these offer tools for SEO audits, and will give you a good idea of where your website stands in the realm of technical optimization. They can even tell you if your website is mobile friendly or not!